Beyond the Basics

Insights & Inspiration for Your Online Presence

Your Resource for News, Trends, and Insights

We provide small business owners with the knowledge and inspiration they need to take their online presence to the next level. Covering a wide range of topics, from web design and development to online marketing and branding, Beyond the Basics offers practical tips, in-depth insights, and inspiring case studies that help small business owners make informed decisions about their online presence.

Whether you're just starting out or looking to take your online presence to the next level, "Beyond the Basics" is your go-to resource for all things digital. So join us as we explore the world of online business and discover the tools, techniques, and strategies that can help you succeed in the digital age.

How do I sell merchandise on my website?

Transforming Small Business Websites for Success

May 16, 2023

Transform your small business website by integrating powerful e-commerce solutions, offering a seamless online shopping experience, and harnessing insightful analytics to drive growth and success.

Trust the Voices

Turbocharge Your Small Business Website Credibility with Customer Testimonials

April 26, 2023

Discover how to skyrocket your small business website's credibility by harnessing the power of customer testimonials, with actionable tips on gathering, showcasing, and leveraging testimonials for maximum impact, backed by real-world examples and industry research.

Rise to the Top

4 Powerful SEO Strategies for Small Businesses to Thrive Online

April 17, 2023

Unlock your small business website's potential with these four powerful SEO strategies that will help you dominate search rankings, drive organic traffic, and thrive in the competitive online landscape.

Conquering the Digital Frontier

Skyrocket Your Small Business with Strategic Email Marketing

April 5, 2023

Integrating email marketing into your small business website is a game-changing move that should not be overlooked. By implementing strategic list-building techniques, crafting compelling content, and continually optimizing your campaigns, you can unlock the full potential of email marketing and propel your business to new heights. Don't miss out on this powerful opportunity to connect with your audience and drive business growth.

Small Business in the AI Era

Embracing Innovation While Mitigating Risks

March 22, 2023

AI technology has the potential to significantly improve small businesses, from improving operational efficiency to enhancing the customer experience, but it is important to be aware of the potential concerns and take steps to mitigate them.

Transform Your Website with Captivating Videos

A Small Business's Guide to Soaring Success

March 20, 2023

Discover how to propel your small business to new heights with engaging video content by mastering storytelling techniques, leveraging drone footage, and optimizing video length and format for maximum impact.

The Pocket-Sized Solution

Enhancing User Experience with a Mobile App for Your Small Business

March 10, 2023

In today's digital landscape, a mobile app can offer small businesses numerous benefits, including improved user experience, increased customer engagement, streamlined sales and marketing efforts, and enhanced brand recognition. With the rise of smartphone usage, mobile apps have become a crucial tool for businesses looking to remain competitive and connected with their customers.

Streamlining Your Business

The Benefits of Integrating Your CRM with Your Website

March 1, 2023

This article highlights the benefits of integrating your CRM system with your business website. By doing so, you can provide customers with self-service options, improve your sales processes, enhance your analytics, and increase efficiency. CRM integration allows customers to access key information and reduces the workload on your customer service team. It also helps capture leads automatically, provides access to customer data for informed decision-making, and streamlines workflows. Integrating your CRM with your website is a powerful tool that can take your small business to the next level.

Building a Solid Foundation

Why a Professionally Designed Website is Essential for Startup Success

February 24, 2023

In today's digital age, startup businesses must have a strong online presence to succeed. A professionally built website can help establish credibility, increase visibility, differentiate a brand, and provide valuable data for analysis. A well-designed website can make a positive first impression, improve search engine rankings, and provide insights into customer behavior. By investing in a professionally built website, startup businesses can set themselves up for success in the competitive digital market.